CHIEF REWARD OFFICER PROMOTION WEBSITE: The Southwest Airlines Rapid Rewards 30 Million Point Giveaway was launched to increase program enrollment and to build deeper engagement with members. Simply enrolling in the program and registering on the promotional microsite gave Members the opportunity to be one of the lucky winners to receive 100,000 Rapid Rewards Points. Members can complete the Resume/Video Challenge to win the title of Chief Reward Officer and 3 million points. This promotion was also a platform for education, allowing new and existing Members to learn about the program in an engaging experience with weekly videos and games.